Levi's: Digital Nomad Spec Campaign
Branding • Levis (Speculative)
A branded content strategy for Levi's with the purpose of engaging a specific audience niche: Digital Nomads. A strategy-heavy project, we focused on conducting consumer and competitor research, defining the dynamic value change and creating a content funnel strategy.
The Brief
For my course in Branded Content, we had to design a branded content strategy for Levi's. The main target audience were Digital Nomads, a customer sector we had to research in-depth.
After conducting research and analysis into them and the competitive set, we defined the dynamic value change, content objectives, and corresponding "content funnel" style strategy.
Skills and Contribution
Research and Analysis
Based on the brief, I conducted thorough research on the Digital Nomads audience niche.
Conceptualisation and Strategy
Together with my team, we defined the dynamic value change and corresponding content strategy.
Project Management and Teamwork
I led and coordinated the project, aiming for a positive dynamic and workflow.