Inspiring Alumni Leaders in Real Estate
Branding • IE University (Alumni & Careers)
A branded content piece that aimed to give visibility to one of the most professionalised IE Alumni Clubs, the IE Alumni Real Estate Club. We featured 8 leading professionals in the sector who were IE Alumni or part of the IE community, and framed the piece through an inspirational leadership lens, transcending a sector-niche approach.
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The Brief
During my 11-month internship at the Mar-Comms department at IE Alumni & Careers, I led a project to give greater visibility to IE Alumni, specifically the IE Alumni Real Estate Club, which is one of the most professionalised in the community.
The task was to create a high-impact leadership piece that shared the stories, insights and wisdom of top inspiring alumni leaders in the Real Estate sector, celebrating the excellence and impact of IE Alumni as a community and synergistically with the Real Estate sector.
Skills and Contribution
Project Management
Based on the brief I planned, scheduled, and coordinated with my team for the different phases of the project.
Client Relations
I communicated directly with the leadership at the IEAREC and the featured alumni leaders.
Creative Direction
Based on the brief from my team, I designed and curated the content of the piece itself.
Copywriting and Editing
I conducted interviews, wrote a feature and edited the video outline for the production team to follow.