IE University Branded Content Campaigns
Branding • IE University (Master Programs)
Two branded content campaigns for IE University, particularly IE Master Programs. #IAmRemarkable was part of a new branding strategy, and the Google Visit video featured a key employer partner collaboration materialising in such opportunities for IE Master Students.
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I Am Remarkable Campaign
The Brief
In Collaboration with the IE Media Lab, a group of students, including myself, helped bring these two branded content campaigns for IE Master Programs to life.
The #IAmRemarkable campaign (above), in partnership with Google, was part of a new branding strategy for IE Masters, the "Next Best You," and it was particularly focused on empowering female professionals.
The Google Visit (below) also highlighted the collaboration between IE University and Google, focusing on providing opportunities to emerging professionals across various industries.
Google Visit Video
Skills and Contribution
Storytelling & Narrative
Based on the brief, I curated the tone and narrative of both videos.
Production
I participated in the crew for the Google Visit, filming both interviews and B-rolls.
Video Editing
I edited the #IAmRemarkable video and co-edited the Google Visit video.