OVB Allfinanz España Consulting Project
Branding • Consulting • OVB Allfinanz España
As part of the IE Micro-Internship Program, I worked with a team of financial consultants at OVB Allfinanz España to define and improve their current content strategy. The project required customer and competitor research, followed by a tailored branding and content strategy.
The Brief
I was selected to partake in the IE Micro-Internship Program with OVB Allfinanz España as part of their communication brief. The task was analysing and improving their current content strategy and targeting the 20-25-year-old market.
Working with a client who was highly specialised in their own services but had less communication expertise, my task was to conduct a thorough analysis of both the competitive market online and their desired audience segment. Once this was done, I could use my research insights to advise them on some branding guidelines and tailor a branded content strategy that could be easily integrated into their current dynamic.
Skills and Contribution
Research and Analysis
Based on the brief, I conducted customer and competitor research on content production and preferences.
Conceptualisation
& Strategy
I curated the type of content that would fit with the brand persona and address the key audience needs and tension points.
Client Relations
I conducted several meetings with the client to first understand their needs and deliver a strategy that could be adaptable to their current dynamic.