Revitalía by COBIOSA Spec Campaign
Marketing • Branding • COBIOSA
A marketing campaign for COBIOSA, proposing a B2C marketing strategy for one of their products, Dragon's Blood, which they were currently only selling through B2B. Our work spanned from conducting a situational analysis to designing the brand positioning and building a prototype for a "transmedia" campaign.
The Brief
For my course in Integrated Communication Strategies, we had a theoretical brief proposed by a real client: COBIOSA, a lab that typically sells skincare ingredients through a B2B strategy. Our task was to take one of their top products, Dragon's Blood, and market it through B2C to a specific audience.
We conducted a situational analysis, competitive analysis and market segmentation. Then, we designed a brand identity and positioning for the new product. Finally, we defined the objectives, strategy and prototype for a transmedia campaign based on customer research insights, and defined further actions and tactics to support the campaign.
Skills and Contribution
Research and Analysis
Together with my team, we conducted a SWOT, a competitor and a customer analysis. I particularly focused on research insights.
Conceptualisation and Strategy
We defined the positioning and integraated marketing strategy, with different actions, tactics and channels.
Creative Direction
and Video Editing
I designed the brand logo and, following the research insights, produced the prototype for the "transmedia" campaign.
Teamwork and Coordination
As this was a group project, I coordinated and worked with my team, aiming for a positive dynamic and workflow.