IKEA UAE: Advertising Campaign Analysis
Advertising • IKEA (Analysis)
An analysis of IKEA's "Don't Worry, You Can Afford It" 2024 campaign in the UAE. The task was to determine, with no company data, the insights and strategy behind the campaign itself, from the brief to the situational analysis, target group, objectives, creative insight and channels.
The Brief
For my course in Advertising Management and Media Distribution, we were asked to work backwards and analyse IKEA's 2024 "Don't Worry, You Can Afford It" campaign in the UAE. Our task was to determine the brief, conduct a SWOT analysis, define the target group, the objectives, the creative strategy and the channels used for this campaign.
My work received a grade of 10/10.
Skills and Contribution
Research and Analysis
Based on the brief, I conducted research into the furniture market and UAE market trends.
Conceptualisation and Strategy
I used my research insights to work backwards and draft the campaign strategy.